Throughout history art has provided people with an outlet
for their imagination, interpretations, and feelings. Art can be a powerful tool to convey messages
and is used throughout our world. Think,
for example, about classic Greek art, depicting glorious athletic events, or about
the modern day logos of brands such as Apple; the image of an apple with a bite
missing is synonymous with quality, simplicity, and success.
Art can be used as a method to engage people. It is a viable
option for public engagement because it touches upon many aspects of our
humanity, including our emotions, motivations, values, and thinking. Similar to the 4 orientations of engagement
that Renee Lertzman outlines in the guide Engaging
with Climate Change: A field guide to how we think about engagement, the
fifth orientation, Artisitic, can be added to complement.
I see the addition of the Artistic orientation as overarching the 4 others because of the nature of artistic expression. Artistic expression is not limited by anything except the artists own creativity and can be applied to an infinite variety of context. Further, artistic expression is not limited by media it can take the form of dance, poetry, painting, song, etc. In this way, art can prove to be a very successful method to engage people with your message.
In order to explore several examples of art as a method of engagement
I have gone to the internet to see what is out there!
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